Ben Tew - designer - engineer


Diam Est
Dyson Pinwheels // April 2013
Design Lead at Jason Bruges Studio

Client: MainFrame
Director: Jon Yeo
DoP: Tim Green
Producer : Cressida Ranfield

Jason Bruges Studio was commissioned by Dyson to create an advertisement, specifically for Japanese Broadcast, to reverse the perception of a bladeless fan lacking power.  The Studio collaborated with creative production studio, Mainframe, to show an engineer’s testing lab. They did this with an array of Pinwheels being driven by one Dyson Air Multiplier. The Studio designed and engineered the Pinwheels, perfecting the final design after extensive material, structure and dynamic testing.  Mainframe designed the testing lab set, and shot everything in camera with only clean up and grading left to post production

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